SUMMARY:
We’re seeking a creative and driven Social Media Specialist to manage our brand’s (Korg and VOX) presence on various social media platforms. The ideal candidate will have a strong understanding of social media trends, platform algorithms, and community engagement strategies. This role involves developing content, planning social campaigns, analyzing performance metrics, and collaborating with other departments to ensure our brand voice is consistent and engaging.
The Social Media Specialist will manage the execution of content posting, maintaining user engagement and protecting the online voice and presence for our brands. The role will prioritize content origination, community management, and measurement, including writing social posts, collaborating with the creative and Brand team on visuals.
This individual should be extremely task oriented, attention to detail, a self-starter, a resourceful producer with a can-do attitude. They should thrive on being highly collaborative while having a keen awareness of the Brand goals.
This role is for someone who thrives constantly refining and developing their skills to tackle the ongoing challenges and the ever-evolving social media marketing landscape.
ACCOUNTABILITIES AND RESPONSIBILITIES:
• Develop, implement, and manage our social media strategy across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging platforms.
• Develop and manage short and long-lead social content calendars for the accounts of Korg & VOX amplification
• Analyze content performance to determine posting strategy for optimal performance within social media platforms and provide regular reporting on content and campaign performance.
• Grow brand awareness and engagement by identifying opportunities to engage with the brands’ audiences through thought-leading social dialogue.
• Function as a brand ambassador, ensuring brand integrity across all digital content. Copywriting in the brands’ tone of voice and maintaining an authentic presence
• Collaborate as needed with other In-house brand social media personnel
• Pay attention to trends, industry happenings and pop culture and take action when something might be beneficial to the brand's niche audience.
• Community management: utilize social engagement opportunities to bring in Customer Service/Product Specialist to assist in answering questions
• Work & collaborate with the brand and creative teams on ideas for content and direction for the brand/content specialists.
• Manage Admin platform for Scheduling content
• Knowledgeable on SEO best practices for key words in caption writing
• Clear understanding of community guidelines as well as guidelines for working with influencers or creators
• Source appropriate user-generated content
REQUIREMENTS / QUALIFICATIONS:
• 2-4 years of proven experience in social media
• Strong knowledge of social media platforms and best practices
• Proficiency in social media management tools (e.g., Later, Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
• Experience using analytics and research to drive content and business decisions
• Knowledge of the Microsoft Office suite
• Understanding of Meta Business Suite
• Strong project management and process skills
• Excellent written and verbal communication skills with a keen eye for detail
• Ability to multitask, prioritize, and work under tight deadlines
• Have a can-do/must-do attitude that can produce in a high energy environment
• Highly motivated, collaborative, flexible and a true team player
• Must have excellent copywriting skills, excellent grammar, and punctuation.
• Knowledge of musical instrument products from Korg and/or VOX a plus.
• Basic graphic design skills (e.g., Canva, Photoshop, Adobe, CapCut) are a plus.
Salary Range: $65,000-$70,000