The eCommerce Strategist will drive the growth and development of our Direct-To-Consumer channels for select brands within our portfolio.
This hands-on role will create and manage the strategies, plans and advise on best practices to build and maintain our presence on our owned and operated eComm sites as well as on select marketplaces like Reverb and Amazon.
This individual will play a lead role in developing and executing how customers discover, shop and experience our brands within our diverse and growing online channels. This role is responsible for optimizing, creating, and maintaining best-in-class digital experiences for our customers while driving business growth.
This team member will lead with an entrepreneurial approach, will be data driven and hyper focused on results and increasing revenue. The ideal candidate will be highly analytical with experience in improving customer acquisition, conversion and retention as well as working cross-functionally with other internal teams (Sales, Brand, Marketing, Operations) to ensure the customer’s journey with the product/brand is excellent.
This is a full-time position in our office in Melville, NY
Essential Functions- List the principle tasks, duties, and responsibilities:
- Responsible for growing our traffic, revenue, and customer base for our select DTC eComm platforms.
- Manage online stores, making sure all content and images are accurate and impactful.
- Communicate the business needs to design and development teams.
- Build and optimize products on eComm sites/Marketplaces
- Research and stay up to date on the latest optimization requirements
- Research for relevant apps (within SHOPIFY) that can help us achieve our goals, test them, and show relevant benefits.
- Responsible for researching and making sure the site is up to date from an SEO perspective.
- Manage and execute testing, optimization, and personalization strategies
- Review inventory and participate in the selection and activation of products for direct sales, and marketplace optimization
- Execute on as needed basis promotional events and brand updates.
- Work together with Marketing to execute cohesive promotional campaigns
- Utilize Email marketing, managing site content updates, content calendar ideation and site merchandising.
- Responsible for item setup across the complete life cycle.
- Partner with cross-functional marketing, development, and design teams to manage campaign deadlines and details through entire execution process.
- Monitor and identify trends and insights, along with optimizing spend and performance based on insights.
- Measure reporting on the performance of digital marketing campaigns and provide feedback to always be improving Traffic, Engagement, Revenue, Satisfaction, Customer Adoption/Retention.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with internal teams such as Product, Sales, and Creative teams to align content marketing strategies with business growth goals
- Work with the Customer Service Team and Operations team to ensure a high standard of customer experience.
- Other duties as assigned.
Desired Experience:
- 2-3+ years of experience managing and driving an e-commerce platform/Digital Store Management experience
- Bachelor degree in E-Commerce and Marketing or related field preferred.
- Strong project management experience
- Excellent communications skills
- Experience analyzing website analytics data, Shopify, REVERB and Amazon a plus
- Strong knowledge of Digital Marketing practices
- Experience working with Marketing, Operations, and IT to drive site development
- Demonstrated success in delivering against business objectives
- Understanding of the evolving digital landscape and how to incorporate that knowledge into building and growing online sales
- Familiarity with ERP systems
- Previous industry experience in consumer tech goods and/or Musical Instruments a plus
- Detailed oriented, initiative-taking, tech-savvy, adaptive person with versatility
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