SUMMARY:

Korg USA represents some of the most influential brands in the music industry, including Korg, VOX, Aguilar, Spector, Blackstar, Audient, and Darkglass. From iconic synthesizers and amplifiers to world‑class bass gear and boutique pedals, our brands shape the sound of modern music.

We are seeking a Creative Manager to lead and elevate our in‑house Creative / Content team. This role combines strong creative vision with disciplined operational leadership — ensuring our brands show up with clarity, consistency, and cultural relevance across all marketing channels.

The Creative Manager is responsible for owning creative process, execution quality, and workflow excellence across Korg USA’s brand portfolio.

This role owns and drives creative direction and execution for Korg, VOX, Aguilar, and Spector, while serving in an advisory capacity for Blackstar, Audient, and Darkglass—providing guidance, standards, and best practices without owning full creative execution for those brands.

The Creative Manager leads and develops the in‑house Creative / Content team and partners closely with Marketing Leads, who translate category and brand strategy into executable campaigns. This role ensures that creative output is aligned, scalable, and consistently on‑brand across channels.

This position reports to the Director of Product Planning & Marketing and presents creative priorities, work‑in‑progress, and recommendations at the Director level.

ACCOUNTABILITIES AND RESPONSIBILITIES:

Creative Direction & Brand Stewardship:

• Drive and evolve creative process and standards for Korg, VOX, Aguilar, and Spector, ensuring clarity, consistency, and brand differentiation
• For the Korg brand, coordinate with and incorporate direction from the Global Marketing team based in Paris, France, ensuring alignment with global brand standards
• Serve as the senior creative decision‑maker on art direction, visual execution, and content presentation for owned brands
• Provide creative guidance and advisement for Blackstar, Audient, and Darkglass, supporting alignment without owning day‑to‑day execution
• Develop campaign‑level creative approaches aligned with brand, product, and marketing objectives
• Translate complex product, technical, and sales information into clear, compelling visual storytelling
• Create and oversee mood boards, storyboards, and creative concepts for photo and video shoots

 Team Leadership & Development:

• Lead, manage, and mentor the Creative / Content team, fostering accountability, collaboration, and continuous improvement
• Assign, prioritize, and schedule creative work in partnership with Marketing Leads to balance quality, speed, and resource utilization
• Provide regular feedback, critique, and coaching to elevate creative output and team capability

 Project Management & Workflow Excellence:

• Own creative workflow and operational discipline across projects and campaigns
• Manage creative projects using Basecamp or similar project management tools, ensuring clear task ownership, timelines, and visibility
• Partner with Marketing Leads to intake, scope, and prioritize creative requests based on brand priorities and capacity
• Identify workflow inefficiencies and implement process improvements to scale output without sacrificing quality
• Ensure projects are delivered on time, on brief, and within scope

 Cross‑Functional & Marketing Lead Collaboration:

• Partner closely with Marketing Leads as the primary execution counterparts, ensuring creative work supports campaign goals and timelines
• Collaborate with Social & Influencer Marketing, DTC/eCommerce, Product Marketing, and Artist Relations to support integrated campaigns
• Work with Social and Content teams to ensure creative assets are optimized for platform‑specific use cases and formats
• Support campaign launches, product moments, and cultural activations across digital, social, paid, retail, and print channels

 Creative Tools, Technology & Innovation:

• Leverage Adobe Creative Cloud and modern creative workflows to deliver high‑quality assets
• Bring experience with—or strong willingness to learn and adopt—AI‑integrated creative tools to enhance ideation, efficiency, iteration, and production workflows
• Stay current on emerging creative technologies and recommend responsible adoption where they add value

 REQUIREMENTS/QUALIFICATIONS:

• Bachelor’s degree in Graphic Design or related field strongly preferred
• 8–10+ years of progressive creative experience, including leadership of in‑house or hybrid creative teams
• Demonstrated success leading creative execution within a consumer, lifestyle, or product‑driven organization
• Strong project management and workflow leadership skills
• Ability to manage multiple concurrent projects in a deadline‑driven environment
• Broad understanding of creative disciplines including art direction, typography, motion, UX collaboration, and integrated campaigns
• Experience overseeing pre‑ and post‑production for campaign‑level photo and video shoots
• Strong understanding of integrated marketing across digital and offline channels
• Ability to balance creative vision with business objectives and marketing strategy
• Passion for music, instruments, and creative culture strongly preferred

SALARY RANGE: $95K-$120K

APPLY HERE

SUMMARY:

Korg USA represents some of the most influential brands in the music industry, including Korg, VOX, Aguilar, Spector, Blackstar, Audient, and Darkglass. From iconic synthesizers and amplifiers to world class bass gear and boutique pedals, our brands shape the sound of modern music.

We’re seeking a Manager, Social Media & Influencer Marketing to lead social and creator marketing for several flagship brands while supporting the broader portfolio through collaboration, best practices, and insight sharing.

This role owns social media and influencer marketing strategy and execution for Korg, VOX, Aguilar, and Spector, with accountability for performance, content quality, creator partnerships, and community growth.

For Blackstar, Audient, and Darkglass, the role serves as a strategic advisor, offering guidance on platform strategy, influencer best practices, and performance insights.

The Manager leads one direct report and works cross functionally with Creative, Content, DTC/eCommerce, Product Marketing, and Artist Relations. For Korg and VOX, the role will occasionally collaborate with the global marketing team in Paris to align on major initiatives, while maintaining day to day ownership within the U.S. team.

ACCOUNTABILITIES AND RESPONSIBILITIES:

Social & Influencer Strategy

• Develop and execute annual social and influencer strategies for Korg, VOX, Aguilar, and Spector, aligned with brand and marketing objectives
• Translate brand priorities into platform specific plans that balance storytelling, community engagement, and performance
• Define and track KPIs tied to engagement, reach, audience growth, and conversion
• Provide strategic guidance and best practice recommendations to partner brands (Blackstar, Audient, Darkglass)

Team & Program Management:

• Manage, mentor, and develop one direct report, providing clear direction, feedback, and growth opportunities
• Oversee day to day execution across social publishing, influencer coordination, affiliate activity, and reporting
• Establish scalable workflows, content calendars, and operational best practices across owned brands

Influencer & Creator Marketing:

• Identify, evaluate, and manage relationships with influencers, creators, and affiliates across priority brands
• Support the development and evolution of ambassador and affiliate programs, with a focus on authenticity and measurable impact
• Partner with Artist Relations, advising on social media best practices, content amplification, and creator storytelling.

Social Channel Strategy & Content Flow:

• Own platform strategy across Instagram, TikTok, X, YouTube, Facebook, and emerging channels
• Partner with the Marketing Lead and Creative/Content teams to ensure a steady pipeline of brand aligned content
• Balance planned content with timely, reactive moments tied to product launches, artists, and cultural trends

DTC & Social Commerce Support:

• Collaborate with DTC/eCommerce partners to support campaigns that connect social and influencer activity to commercial goals
• Support social commerce initiatives such as product tagging, affiliate links, and launch driven content
• Contribute to integrated go to market plans for key product launches

Performance, Reporting & Insights:

• Analyze social and influencer performance and translate results into actionable insights
• Prepare clear, concise performance summaries and recommendations for the Director of Product Planning & Marketing
• Use data to refine strategies, optimize content mix, and inform future campaigns

Community & Cultural Engagement:

• Foster meaningful two way engagement with musicians, creators, and fans across platforms
• Help ensure brand voices remain authentic, informed, and culturally relevant

REQUIREMENTS/QUALIFICATIONS:

• 4–6+ years of experience in social media and influencer marketing for a consumer, lifestyle, or premium brand
• Experience managing social channels and influencer/creator partnerships
• Prior people management experience (or strong readiness to lead and develop others)
• Strong understanding of social platforms, content trends, and community dynamics
• Comfortable owning programs end to end while collaborating cross functionally
• Experience analyzing performance and presenting insights
• Familiarity with social and analytics tools (e.g., Sprout Social, Meta Business Suite, TikTok, GA4)
• Passion for music or musical instruments strongly preferred
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

SALARY RANGE: $90K-$115K

APPLY HERE