Careers

Here at Korg USA, our employees are our biggest rock stars.  We are a team of business leaders, product specialists, sales reps, marketers and creative doers who move our business forward and make us one of the premier suppliers of musical instruments in the industry.

We market and sell music industry leading products from iconic brands such as Korg, VOX, Blackstar, Spector, Darkglass, Crush and more through a wide network of musical instrument dealers. In addition, our consumer facing digital marketing efforts are designed to create awareness and demand and promote product sell-through.  But we want to keep growing and that’s where you come in!

ROLE SUMMARY: Our Digital Content Specialist will be the person 100% responsible for working with our brand managers, brand owners, marketing, sales and product specialist teams to create and manage content and then plan, execute, maintain, and evolve the out-reach of that content to the target audience.  You will be responsible for the life-cycle of all digital content.  All with the end-goal of creating awareness, demand, interest and the desire to seek out and purchase our products from our dealer network. 

Your job will be to work with our teams as our digital marketing strategy and campaigns are developed and knowing what the plan is, you will be the person who seeks-out, creates, collaborates and gathers the content needed to support those plans. You will be the person that prepares the content and then pushes that content to the target audience in all digital channels, platforms and environments where our customers will see and respond to it.  This is a go-getter’s role, and will take a person with knowledge of content creation, gathering, preparation and dissemination in a high-quality, well thought out, consistent, cutting edge manner that supports the plan and connects with and inspires our customers to engage with us and support our brands.

ACCOUNTABILITIES AND RESPONSIBILITIES:

• Working with the teams, you will assist in creation of and manage the gathering of content to be used in support of our over-riding digital marketing efforts.  This will not be handed to you.  You need to go get it and make it happen!
• You will create and manage an extensive “rolodex” of all pertinent digital media channels and platforms and be responsible for placing content in these environments in a well-planned, well-coordinated, consistent manner.
• Manage day-to-day presence in all social networking sites including Facebook, Twitter, Instagram and other community sites, blogs etc.
• Partner with internal departments to ensure proper online messaging and consistency of messages across multiple networks.
• Other duties may be assigned as is deemed necessary to meet company needs

REQUIREMENTS / QUALIFICATIONS:

• Ability to know, understand, recommend cutting edge digital marketing content creation/communication best practices relevant styles, methods and more in keeping with current and future trends.
• Strong organization skills, ability to work within deadlines, good follow-up and follow-through.  You won’t let your team mates or customers down…. ever.
• Strong learning skills, curiosity and ability to learn. 
• Ability to pro-actively seek-out, gather, create, communicate to target audience relevant digital content that supports the overarching strategy. 
• Bachelor degree and 2+ years’ experience in digital marketing with a strong hands-on knowledge of SEM, SEO, Mobile, Video, Social Media, Shopping Feeds, blogs, media and all platforms.
• Demonstrated success at creating effective, results-based consumer connections that build brand equity and sales
• Practical experience in managing latest digital tactics
• Strong attention to detail; excellent problem-solving skills
• Strong team player with excellent interpersonal and communication skills (both written and verbal) This is a team player job that requires collaboration.
• Proven track record of being able to multi-task and work on tight deadlines
• Musical Instrument experience is a plus.  If you play an instrument, know gear, know the music scene, it will be an advantage. 
• College level accomplishment preferred.  Real world skills mandatory.
• Comfort working with excel, company systems, and typical software programs/platform required. 
• Experience with various graphic design and other creative software programs.
• Job role is based in our Melville NY offices.

Click Here To Apply

DEPARTMENT:
Product Development

​REPORTS TO:
Director, Guitar Brands Management

START DATE:
April 2019

SUMMARY:
The PM Coordinator reports to the Brand Manager of Guitar Brands team as a support role for Guitar brands. This role would be responsible for tasks such as creating brand copy, uploading necessary copy & product information into the KUSA systems, act as the central point for assets, proof product manuals and copy sent from our partners, lead tradeshow ancillary needs and be the primary point of contact in the NY office for Brand Management. This person would also assist with fielding questions from the sales team with product specs and availability. Responsibilities will also include maintaining and updating information on our brand's website to ensure all content is accurate and up to date.

ACCOUNTABILITIES AND RESPONSIBILITIES:

The product management team is responsible for a multitude of areas including:

• Communicate launch plans, and new product builds and all relevant product information to the company as directed by the Brand Management team
• Create compelling copy for both print and digital, i.e., materials, brochures, presentations, and emails that support brand awareness
• Provide general editorial direction and support
• Create clear and engaging copy that adheres to brand standards and is tailored to the audience of that brand
• Understand the competitive landscape—be an expert on our competition and how the products are positioned in the market
• Assist and lead trade show preparations such as ancillary needs, product orders & the collection of necessary materials as directed by the Brand Management team
• Organize and attend product video shoots
• Collaborate with brand management and marketing to develop product positioning and messaging that resonates with the target consumer
• Dealer’s Site upkeep includes uploading copy, specs, photos, accessories, etc.
• One Sheet creation – copy, images, pricing
• Communication with Sales regarding ETAs, product notifications, etc.
• Copywriting, editing & proofreading for all press releases, product manuals, marketing copy, price lists, and presentations.
• Price Lists creation and maintenance of system generated and Visual price lists
• Competitive product research comparison charts, general product info, market insight, report on trends, etc.
• Trade Show preparation – gathering non-inventory items, building orders, skids, etc.
• Management of non-inventory items and product samples in the office
• General help around the office – packing, shipping, moving gear, etc.
• Be the point of contact for a team of product specialist and assist them as necessary with travel, gear &interfacing with the KUSA office

REQUIREMENTS/EXPECTATIONS OF ROLE:

• Associate’s Degree in Music Business, Business, Marketing or commensurate experience
• Microsoft Office suite
• Knowledgeable in all areas of guitar related products
• Must play guitar and bass
• Works well in a team environment
• Ability to multitask and take on several projects at once

Click Here To Apply